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This technique could be used to pivot (indirectly) from a previously infected machine and gain a foothold on another machine, by exploiting the social trust associated with the inferred connection due to both parties receiving the original email.
The program organically integrated key brand messaging and product placement.
Content included ways to enjoy scotch, how to make a classic Rob Roy cocktail and a holiday gift guide.
Playboy teamed up with Dodge for a 360-degree program designed to drive maximum awareness for the brand’s car models through presence at Playboy’s high-profile Super Bowl Party, complemented by a high-impact print execution and digital campaign.
The attachment or link within the email is replaced with a malicious version and then sent from an email address spoofed to appear to come from the original sender.
It may claim to be a resend of the original or an updated version to the original.
Playboy helped amplify the Blackheart brand attitude with a custom, integrated marketing program that utilized our most unique brand assets - Playboy Playmates.